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Online Social Media Marketing To Boost Your Income
Posted On : Jan-05-2012 | seen (130) times | Article Word Count : 441 |

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Backlinks Made Clear Internet Articles | October 12, 2011
Right after finding out what search engine optimization means, the next question a website owner might be faced with is what are backlinks?


These are links on other websites that point back to your website. Search engines use them to judge a site?s credibility. Backlinks are like a website voting or vouching for your site to the search engines. Google places a great deal of emphasis on these as a measure of trust and authority.

Each link will have your keyword as its anchor text this is what helps you rank well in the search engines for that particular keyword. So for example if you wanted to rank well for ?mens shoes? then your anchor text would be ?mens shoes? the keyword has to be an exact match to your search keyword.
The quality and the quantity of the backlinks you have is the major factor that determines your search engine positions. Your linking campaign needs to be consistent and your they need to come from varied sources.

One other thing to consider is do follow or no follow backlinks. Some sites put a piece of code called a no follow tag in with their links so that it doesn?t give your site the credit for the link. Some people only use sites that have the do follow tag in with their code ensuring that they get the best links for your site but more recently a lot more people are using no follow links as well because this looks more natural to the search engines.
What Are Backlinks Going to Do For the Website?

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