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Plan for Success Marketing Articles | March 4, 2008

The best way to create a user-friendly, powerful web site is to plan for it.? If you?re going to invest time in building and promoting your site Cheap Benardrick McKinney Jersey , you want to be sure that once visitors get there, they?re converted into buyers.? Start by analyzing where you are at the present, where you want to go, and what steps will take you there.



The best way to create a user-friendly Cheap Kevin Johnson Jersey , powerful web site is to plan for it.? If you?re going to invest time in building and promoting your site, you want to be sure that once visitors get there, they?re converted into buyers.? Start by analyzing where you are at the present, where you want to go Cheap Nick Martin Jersey , and what steps will take you there.


If you compare the internet to a mall, then your web site is a store in the mall.? A profitable store includes a well-trained staff, attractive displays inside, a nice sign out front and a killer window display.? A store alone won?t make sales.? You have to attract people inside Cheap Julien Davenport Jersey , convince them you have something they need, and encourage them to act.?


The same is true for an internet business.? You have to attract customers and then sell them your product or service.?


So, in this example, the store is your web site Cheap Zach Cunningham Jersey , the sign out front is your domain name, the knowledgeable staff is your content and the in store displays are the photos on your site.? All you?re missing is the window display.? And that is your marketing plan.? It is the ?it? factor that draws people in.? And there are many ways to do this online:?


·??????????????????????????????? Banner ads


·??????????????????????????????? Ezine Ads


·??????????????????????????????? PPC


·??????????????????????????????? Search Engine Marketing


·??????????????????????????????? Joint Ventures


·??????????????????????????????? Affiliates

Identify your Unique Selling Proposition (USP)

This statement is the headline for your web site and all other marketing material where your business name appears. It communicates the benefits of doing business with you and identifies what differentiates you from your competition. In short, why should they do business with you instead of someone else.


A strong USP is worth its weight in gold.? Here are a few that hit the jackpot:


?


?Fresh, Hot Pizza Delivered to Your Door in 30 Minutes or Less Cheap Deshaun Watson Jersey , Guaranteed,? Domino?s Pizza


?The Ultimate Driving Machine,? BMW


?Glasses in about an hour,? LensCrafters


Your USP should instill excitement about doing business with you or finding out more about what you offer.? Position it at the top of your home page and underneath your logo throughout your entire web site.

USP Tips

Avoid general statements and vague terms like ?the best Cheap Whitney Mercilus Jersey ,? since anyone can make that claim.? Instead, speak directly to your ideal market, and address their wants. Explain what it is that makes you the best or what you do better than others.? And use this USP in. Cheap NHL Jerseys Free Shipping Cheap NFL Jerseys From China Wholesale Jerseys China [url=http: